You’re heard the saying “needle in a haystack”. I have one that I’ve always used that I like much better (not sure where I heard it first):
“A Needle in a Stack of Needles.”
Why do I like it?
The saying “needle in a haystack” implies that there is only ONE item in the pile that does what you want – the trick is finding it.
Saying “a needle in a stack of needles” points out that there are MANY in the pile that you could use.
That’s the truth when it comes to your business. It’s unlikely that you are the ONLY service provider in your area – there are LOTS of choices.
You need to differentiate yourself.
Don’t be just another needle.