Are You Just Another Needle?

Like this post? Share it!

You’re heard the saying “needle in a haystack”. I have one that I’ve always used that I like much better (not sure where I heard it first):


“A Needle in a Stack of Needles.”


Why do I like it?

The saying “needle in a haystack” implies that there is only ONE item in the pile that does what you want – the trick is finding it.

Saying “a needle in a stack of needles” points out that there are MANY in the pile that you could use.

That’s the truth when it comes to your business. It’s unlikely that you are the ONLY service provider in your area – there are LOTS of choices.

You need to differentiate yourself.

Don’t be just another needle.

  • I want to know what you think! Please comment below!

  • You're Not a Member?

    I take the concepts and principles I teach in my direct consulting engagements and break them down for you on the MSP Masters website. There is a lot of valuable content available for free, and there is much more available to MSP Masters members only.

    "If you are an IT service provider, this is an excellent forum to join. Helpful ideas and views on providing the proper services to your customers. John has helped many service providers build their offerings throughout his career. Now he is offering this knowledge to all service providers. You will find that it is well worth it." - Chris Blanchard, Director at Implied Networks

    "The MSP Masters website is a must for any managed services provider. Most of the free content on the site is enough to transform your business alone and the members only content just continues to build on that. As an owner of an MSP for over 7 years I find this site to be an extremely valuable asset to my business and always look forward to John's thoughts on ways to better my business processes and services. " - Timothy Martin, President/CEO Neoscope Technology Solutions

    If you are not currently a member, click below to learn how to access Members-Only content for $1.

    30 Days of Full Access to MSP Masters For $1

    Learn More

Like this post? Share it!

Start Your Trial Today!

Member Login


Lost Password?

Like MSP Masters On Facebook

Follow MSP Masters On Twitter