1. Reach Out Before Severe Weather Hits

    Severe weather can cause significant disruption, and some times your customers need a little extra guidance to prepare. Fortunately, most of the time you have advanced notice. Take a few minutes and send a quick instruction sheet to your customers as soon as you know the storm is coming, and...
  2. Treat Social Media Like a Loaded Gun

    Social media is a great way to get your message across. Sometimes, it can be TOO effective in spreading messages, especially when it’s a message you DON’T WANT to send. One case in point is a tweet sent by a staffer at KitchenAid, mistakenly using KitchenAid’s official Twitter account during...
  3. Finders Keepers – Why You Need Deal Registration

    “Finders Keepers, Losers Weepers” If you’ve been around a four year-old in a playground long enough, you’ve heard it Usually an adult is present to make it right – the rightful owner gets her stuff back. Unfortunately, it’s not that way in the business world. The behavior never goes away...

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