Cloning Is NOT Differentiation

Like this post? Share it!

I’ve always believed that individual creativity combined with a proper toolset and knowledge of how to use those tools is much better than rigid adherence to a specific methodology.

It may be easier for you to follow down a path that somebody has laid out for you, but it’s limiting and places you in a box – you essentially become a clone.

There are a lot of consulting services available for IT Service Providers, and some of them are pretty good – if you are using a specific product, for example.

There are some services, however, that charge a lot of money for their “methods” of running a business – you get a “my way or the highway” approach with them.

Quite frankly, I find that approach to be insulting and limiting.


To be truly successful as a service provider, you need to have a strong understanding of how each part of a service business functions as a system.

All of the parts – service development, marketing, sales, and delivery – are closely linked together.

Instead of just blindly following somebody’s “method” and not understanding why, wouldn’t it be better to understand proven core business principles and apply them to your own unique skills and talents?

When you think of how much potential that offers, the other way doesn’t look as good.

Remember – Cloning is NOT differentiation.

The most successful service providers are the ones who differentiate themselves from the pack.

If you offer the same products and services, and use the same “methods” of selling them as everybody else, then how do you stand out?


  • I want to know what you think! Please comment below!

  • You're Not a Member?

    I take the concepts and principles I teach in my direct consulting engagements and break them down for you on the MSP Masters website. There is a lot of valuable content available for free, and there is much more available to MSP Masters members only.

    "If you are an IT service provider, this is an excellent forum to join. Helpful ideas and views on providing the proper services to your customers. John has helped many service providers build their offerings throughout his career. Now he is offering this knowledge to all service providers. You will find that it is well worth it." - Chris Blanchard, Director at Implied Networks

    "The MSP Masters website is a must for any managed services provider. Most of the free content on the site is enough to transform your business alone and the members only content just continues to build on that. As an owner of an MSP for over 7 years I find this site to be an extremely valuable asset to my business and always look forward to John's thoughts on ways to better my business processes and services. " - Timothy Martin, President/CEO Neoscope Technology Solutions

    If you are not currently a member, click below to learn how to access Members-Only content for $1.

    30 Days of Full Access to MSP Masters For $1

    Learn More

Like this post? Share it!

Start Your Trial Today!

Member Login


Lost Password?

Like MSP Masters On Facebook

Follow MSP Masters On Twitter