Cloning Is NOT Differentiation

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I’ve always believed that individual creativity combined with a proper toolset and knowledge of how to use those tools is much better than rigid adherence to a specific methodology.

It may be easier for you to follow down a path that somebody has laid out for you, but it’s limiting and places you in a box – you essentially become a clone.

There are a lot of consulting services available for IT Service Providers, and some of them are pretty good – if you are using a specific product, for example.

There are some services, however, that charge a lot of money for their “methods” of running a business – you get a “my way or the highway” approach with them.

Quite frankly, I find that approach to be insulting and limiting.

 

To be truly successful as a service provider, you need to have a strong understanding of how each part of a service business functions as a system.

All of the parts – service development, marketing, sales, and delivery – are closely linked together.

Instead of just blindly following somebody’s “method” and not understanding why, wouldn’t it be better to understand proven core business principles and apply them to your own unique skills and talents?

When you think of how much potential that offers, the other way doesn’t look as good.

Remember – Cloning is NOT differentiation.

The most successful service providers are the ones who differentiate themselves from the pack.

If you offer the same products and services, and use the same “methods” of selling them as everybody else, then how do you stand out?

 

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