The Marketing section drills down into topics critical to the success of your marketing efforts

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  1. Sometimes Price Creates Value In Your Customer’s Mind

    How much is something worth? What’s it’s value? Sometimes, it’s not the quality of the product, or even the features, or the functions. Sometimes, it’s the price. The price you set for your services triggers a subconscious message in your customer’s mind. If your prices are far lower than your...
  2. Take Down Your Dried Up Blog

    A properly maintained and updated blog can be a great thing for your company, especially if you are posting material of value to your customers. If, however, your idea of “updated” means you toss up a post every few months or so, you may be better off taking it off...
  3. Use Links To Track Effectiveness Of Your Advertising

    You’ve seen there everywhere, most often in Twitter – the strange links that look like this: If you don’t know what this is, you’re missing out on a wealth of valuable, (and free!), marketing information. links can be tracked – how many times were they clicked, from what...


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