If you make a mad dash at the end of every month, pushing as many products and services out the door as possible so you can make your numbers and pay the bills, then you are not alone.
Many service providers are in the same boat, because they don’t have enough sources of recurring revenue.
Why is recurring revenue so important to your company? It stabilizes your cash flow and helps eliminate that mad dash at the end of the month. If you do it correctly, your bills will be paid on day one of the month through contract billings.
A lot of service providers want to increase their recurring revenue through managed services, but they struggle to grow.
If you are in that boat, read this post: Fire, Ready, Aim – Why Service Businesses Struggle To Grow to understand the 9 key steps to building your service business.